Ferrari's "Electric Supercar" to Start at $500,000Date:
07/16/2024Tag: @ferrari #evs #electricvehicle #psd #powerelectronics Ferrari's "Electric Supercar" to Start at $500,000We all figured the first Ferrari EV would be beyond the reach of us common peasants — the gas guzzling model isn’t exactly the second coming of the Honda Accord. But even for the luxury market, half a million dollars is a bit steep. We’d previously mentioned Ferrari’s plans to challenge Tesla with an “electric supercar.” “If there is an electric supercar to be built, then Ferrari will be the first,” said Fiat Chrysler CEO Sergio Marchionne. “People are amazed at what Tesla did with a supercar: I’m not trying to minimize what Elon did but I think it’s doable by all of us.” No one doubts Ferrari’s engineering prowess, but “doable by all of us” is an interesting choice of words when the average gas-based Ferrari runs an average of $376,000, including extras — well past any notion of the common man. In fact, comparing themselves to Tesla at all is rather…rich, considering that Tesla’s lineup ranges from about $40,000 to just under $100K. Even Porsche’s electric Taycan “only” starts at around $107,500. Of course, obscenely pricey EVs — mostly limited production models — aren’t completely unheard of, with the Lotus Evija and Japan’s Aspark Owl rumored to cost a cool $2.5 and $3.56 million, respectively. Where there’s a will — to spend more on a car than a house in Manhattan — there’s companies lining up to take your money. But let’s not pretend Ferrari’s forthcoming “electric supercar” is in the same universe as the average consumer EV. And the rumored $500,000 starting price for Ferrari’s EV doesn’t even include the extras, which could easily add 15-20% to the final tab. Let’s face it — whatever the cost, there’s a clientele for it. The fact that the waiting list for some Ferrari models can be two years or more attests to that. Green as the EV will be, it’s still a Ferrari, and the name, alone, carries gravitas. Even being on the waiting list is a minor coup. “There is an increasing demand out there for Ferraris, and they have room to meet part of it without compromising exclusivity,” said Fabio Caldato, a portfolio manager at AcomeA SGR, which holds Ferrari shares, in a chat with CNBC. “Being in the waiting list is in itself a status symbol.” Ferrari’s $500K+ “electric supercar” should arrive in 2025. |