TTI Inc., announced the debut of a new buying option on www.ttiinc.com called ezReel. This new option offers TTI customers an online interface to purchase parts in cut tape, or less than standard reel quantities, and have the parts placed on 7" mini reels with leader and trailer tape attached. The ezReel option gives customers the flexibility to purchase tape and reel products on www.ttiinc.com in the quantities they require. Further enhancements to the site like the ezReel price calculator, have been added to product pages in order to help customers quickly identify products eligible for the ezReel program. "The goal is to make the online buying experience as easy as possible and to extend the availability of TTI's broad and deep inventory to customers of all sizes," said Kevin Schubert, Vice President of Global Internet Business at TTI. "Allowing for customizable tape and reel lot-sizes opens up opportunities for both TTI and our customers." www.ttiinc.com