RS Components releases iPad app in Chinese for its eTech magazine

RS Components (RS), the world's leading high service distributor of electronics and maintenance products, has launched a simplified Chinese language version of its eTech magazine as an iPad application. The new Chinese app replicates the existing English and Japanese language versions of the interactive publication and has been developed to enhance accessibility to the company's range of electronics products and online resources for customers and suppliers in the fast-growing Chinese market. The eTech iPad app is available to users free-of-charge and complements the online page-turner format in all three languages. The new Chinese eTech iPad app is the first publication of its kind to be produced in the local language, and supplements the suite of online tools recently introduced by RS Components to support design engineers in China. Providing unequalled depth of content and functionality, the app allows readers to view the articles while downloading them and incorporates a push-messaging feature, which automatically sends a message when an update is available. Full instructions in Chinese are also included to enrich the user experience. "The introduction of the eTech iPad app in Chinese marks another stride in our ambition to provide engineers across the globe with free access to information and design resources in easily downloadable formats," said Glenn Jarrett, Head of Electronics Marketing at RS Components. "By providing data in the local language, our aim is to further ease the design process for engineers in a highly competitive market." www.rs-components.com