ROHM Semiconductor and Premier Farnell move from European franchise to Global

Premier Farnell has announced that it has extended its franchise with ROHM Semiconductor, the leading manufacturer of semiconductors, passives and opto electronics, to cover Europe, Asia-Pacific and the Americas. ROHM Semiconductor offers Integrated Circuits for video, audio, industrial, lighting, consumer, and meeting applications. The company also has solutions for the Automotive, Energy, Telecom, Computers & Peripherals and Consumer Electronics sectors, which will now enable Premier Farnell to offer a broad selection of products to its worldwide customer base. Customers will also have access to a broad range of products from resistors to high specification industrial controllers across all of Premier Farnell's operating businesses of Farnell element14, Newark element14 and element14. "This agreement reflects our core business strategy which focuses on supporting our global base of electronic design engineers and enhancing our product offering to our customers around the world," said Marianne Culver, Global Head of Product Marketing and Supply Chain at Premier Farnell. "We are excited by the opportunity this agreement brings us and look forward to work even more closely with ROHM Semiconductor via our global scope that recognises the individual needs of our customers in local markets." ROHM Semiconductor is a "One Stop Shop" global leading player in the semiconductor industry with 341.9 Billion Yen (more than $4 Billion) revenue last fiscal year and 21,560 employees. "With this worldwide agreement, ROHM will have a global coverage with Premier Farnell which will give more traction to our products in the multi-channel distribution. Our customers will get full benefit of Premier Farnell's eCommerce services" said Christian Andre, President of ROHM Semiconductor Europe. www.premierfarnell.com