Presented as a smaller, brighter, and lower-cost solution than traditional technology, the highly-integrated MAX3601from Maxim Integrated Products is an 8-bit RGB laser driver for pico laser projectors in automobiles that enables sharper, pixel-accurate heads-up displays (HUD) in automobiles. This IC drives three RGB lasers to provide a brighter light without compromising the low power. The high intensity of the lasers project brighter, more vivid images onto the HUD to easily alert the driver while enhancing safety. In addition, its high integration means longer battery life, less heat build-up, and a smaller module size. Key advantages include a minimized PCB area with three current-output laser drivers combined into one laser to eliminate the need for additional optics, maximum light output with only 80mW bias current, and less than 1W total module power provides long battery life, low heat dissipation, and minimal thermal sinking. "The MAX3601 laser driver keeps drivers clean, conscious, and connected," said Mike Roberts, Executive Business Manager at Maxim Integrated. "Clean as in green, conscious as in safe, and connected as in infotainment. Maxim's new laser-based technology provides lower power and brighter, more visible alerts for safety and infotainment." "One of the key trends for automotive displays is higher resolution," said Richard Robinson, Director of Automotive Analysis at Strategy Analytics. "Sharper imagery in heads-up displays is critical for clarity, safety, and driver assistance applications." The MAX3601 is available in 3mm x 3.5mm, 42-bump WLP and 5mm x 5mm, 40-pin TQFN packages. The TQFN package is specified over the -40°C to +105°C temperature range. Pricing starts at $3.94 (1000-up, FOB USA, TQFN package). Maxim Integrated Products