Power Assure has announced that its EM/4 DPM (Dynamic Power Management) software and PAR4/UL2640 test method for IT equipment baseline measurements are the basis of a new UNFCCC (United Nations Framework Convention on Climate Change) baseline and monitoring method AM0105: Energy efficiency in data centers through dynamic power management. This method is based on the new protocol NM0350 "Improving Energy Efficiency in Data Centers through Dynamic Power Management" prepared and proposed by Power Assure and Carbonomics, helping businesses realize the potential of next-generation carbon offsets in the US and international emission-trading markets. Power Assure is the foundation for new UN-approved method for improving data center energy efficiency. The new method will help data centers realize potential energy savings and carbon reduction, especially in the Asia-Pacific region and developing countries where carbon emission reduction credits can be traded and sold to buyers in industrialized countries that have reduction targets under the Kyoto Protocol. Trading of these emission credits, under Kyoto's CDM (Clean Development Mechanism), is now a multi-billion dollar market. With financial incentives, data centers can move from an always-on model to an always-available model, where only the amount of equipment necessary to support application demand runs, unlike currently where all servers, storage, and cooling equipment is turned on in expectation of a usage spike, irrespective of current need. "CDM certification expands Power Assure's value proposition to include carbon emission management, thus enabling data center operators to monetize efficiency efforts in the global carbon markets," said Brad Wurtz, president and CEO, Power Assure. "Increasing the efficiency and lowering the power cost and associated carbon usage of the rapidly expanding growth of data centers across the globe... is becoming a huge market. To expedite and simplify the approval process for our customers, we have partnered with Carbonomics who has the expertise necessary to move projects quickly through the CDM system." The data-center market is growing rapidly in Asia Pacific and other developing markets, and will represent a significant proportion—over 10%—of total grid loads in some regions. According to the 2011 Gartner Data-Center Market Study, the number of data centers of all sizes in developing countries is increasing rapidly compared to rest of world. As such, this method provides a mechanism for the data center to monetize their operational IT efficiency improvements, getting CERs (Certified Emission Reductions) that have corporate market and image value, as well as monetary value in the international carbon markets. To support this method, Power Assure and Carbonomics are setting up a program to make it easy for data centers in developing countries to participate and generate carbon credits. Using its EM/4 data-center-management software services, Power Assure and Carbonomics will provide the tools, methods, and the necessary know-how to setup DPM in a way acceptable for carbon credit generation and ultimate monetization. Power Assure Carbonomics
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