MSC and ELMOS sign pan-European distribution agreement

After more than four years successful distribution partnership with Gleichmann Electronics, ELMOS Semiconductor has recently transferred the Europe-wide distribution rights for its network devices, analog and power ICs, MEMS-based sensor products and mixed signal ASICs to MSC Vertriebs GmbH, a sister company of Gleichmann Electronics. This change is due to the realignment of Gleichmann Electronics towards a Display Solutions Company. On the occasion of the contract signature, both companies explained that future cooperation would especially focus on marketing of ELMOS' innovative DC/DC converters, network devices and motor control ICs in industrial and automotive sectors. Automotive electronics specialist ELMOS, sees good opportunities to further strengthen the distribution business in the medium-term through innovative technologies for gesture recognition (HALIOS and drive of EC motor control VirtuHall). HALIOS is a unique proximity detection system where switching operations and gestures can be optically detected at a distance of up to three meters. VirtuHall is a process for sensorless detection of the rotor position of brushless DC motors. "HALIOS and VirtuHall open up completely new possibilities for users with applications in the automotive sector and in industrial use. The MSC-Gleichmann-Gruppe is a strong partner that can make our product portfolio available to a broad market. This technically competent, design-in oriented distributor fits into our company's philosophy," says Dr. Peter Geiselhart, Management Board Member for Sales and Development of ELMOS Semiconductor AG. Thomas Klein, Director Distribution MSC is also delighted over the continued cooperation between ELMOS and the MSC-Gleichmann-Gruppe. "ELMOS' innovative, high-quality product portfolio, which in addition to a large number of automotive and industrial standard products, such as transceiver devices for FlexRay and LIN, step down converters, LED drivers, DC/DC converters, motor control ICs, optical sensor devices, pressure sensors and sun angle sensors. "It also includes customer specified mixed signal ASICs and complete microsystems consisting of sensors, evaluation electronics and special housings, and is completely in line with our requirement, to not only provide customers with individual components, but also complete systems, wherever possible." Thomas Klein sees additional advantage with ELMOS' in-house design and production. If required, it enables extremely fast, flexible reaction to specific customer needs. "Success is not only determined by quality and price, but also the ability to be able to respond quickly to changing market situations. We are therefore pleased to represent ELMOS, a semiconductor manufacturer, who as longstanding partner of the automotive industry combines top quality with the highest flexibility." MSC Elmos