With a focus on hybrid components made from a combination of materials and their role in the marketplace, hybridica was first held at the Messe Mu?nchen trade-fair center in 2008. Starting in 2014, electronica will integrate the manufacturers of hybrid components into its exhibition portfolio and combine the topics of hybrid components and electronics. The move means that Messe Mu?nchen is uniting all of the sectors that are relevant to manufacturers and consumers of hybrid components under a single roof, and that electronica is also expanding its visitor target group. Exhibitors not only meet the right customers at the international trade fair, they also profit from the fact that electronica is such an international exhibition. Nicole Schmitt, Exhibition Group Director for the global network of electronics fairs organized by Messe Mu?nchen: "Since the fair has such a large share of international visitors, it gives manufacturers a unique opportunity to reach an international audience." 46 percent of the trade visitors at the 2012 fair were from countries other than Germany, including decision-makers as well as consumers of electronic components. electronica
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