Xavier Serra, Director Distribution Network EMEA at ADLINK Technology (left), and Bernd Hantsche, Vice President Product Marketing Embedded & Wireless at Rutronik (right), announce the co-operation between their companies at this year's Embedded World in Nuremberg (Source: Rutronik)
ADLINK Technology Inc., a global leader in edge computing, and Rutronik Elektronische Bauelemente GmbH, a global broadline distributor, have entered into a new strategic partnership. This co-operation will enable ADLINK to broaden its offering in core areas such as Computer-on-Module (CoM), industrial displays and panel PCs not only in the local market, but also in the entire EMEA region. ADLINK is a leader in the module sector in particular and, as a manufacturer of edge hardware and software for embedded, distributed and intelligent computing applications, has a strong focus on the development of application-specific solutions. For customers, the partnership means access to an expanded portfolio and bundled expertise, primarily in industrial automation, but also in medical technology and healthcare. Customers can build complete edge computing systems from a single source with ADLINK computing solutions and complementary products such as power supplies or data storage from the Rutronik range.
Representatives of the two companies announced the partnership at the Rutronik stand at Embedded World 2024 in Nuremberg. The first stage of implementation will be to include ADLINK's CoM range in the Rutronik portfolio. The integration of further products such as monitors, panel PCs or GPUs (Graphics Processor Units) will follow. An essential part of the co-operation is the intensive training of Rutronik's international teams of experts to provide customers with competent support for design-in projects.
"We see many synergies with Rutronik and are convinced that this cooperation will enable us to significantly expand our market presence, especially internationally," explains Xavier Serra, Director Distribution Network ADLINK Technology. "With Rutronik, we have a renowned and experienced partner at our side whose product and market expertise in EMEA will enable us to achieve our strategic goals."
"The collaboration with ADLINK strengthens our portfolio in the growth segment of edge computing and allows us to further expand our design-in project business," added Anja Schaal, Senior Manager Product Marketing Boards & Storage at Rutronik. "ADLINK's leading position in the module sector, combined with our ability to offer everything from chips to complete solutions including chip-down design, will consolidate our position in the market and increase customer satisfaction."
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